Deep Tropics Festival swaps paper flyers for wildflower seed packets in eco-conscious campaign

Deep Tropics Festival has launched a new eco-friendly initiative ahead of its August 15–16 event at Bicentennial Park in Nashville, which will replace traditional promotional flyers with regenerative wildflower seed packets stamped with the 2025 lineup including Chris Lake, Alison Wonderland, Subtronics, Aluna, Disco Lines and more.

As part of the festival’s broader sustainability mission, the seed packets are being handed out in place of single-use materials. Organisers hope the campaign will encourage attendees and fans to engage with environmental action by planting wildflowers instead of contributing to waste.

Says Joel Atchison, co-founder of Deep Tropics, “We wanted to rethink what street marketing could look like—something that actually lives beyond the moment and aligns with our mission. These seed packets are an invitation to grow something meaningful, both literally and within our community.”

The initiative is in line with Deep Tropics’ ongoing efforts to operate as a climate-positive event, which include eliminating single-use plastics and offsetting 100% of its carbon emissions.

In addition to music, attendees can explore wellness experiences at the Oasis Spa and participate in immersive programming such as a sustainable fashion show, music production workshops and talks hosted by FEMME HOUSE and other partners.

You can learn more at DeepTropics.org.