Laundry Sessions: a rave in the most unlikely of places

Picture this: a laundry room, spinning cycles of neon light and bass-heavy sound. The hum of machines faded under the weight of hypnotic trance-infused grooves. It’s an unlikely setting for a party, and yet, this is where Groningen’s most fearless selectors push every boundary there is, and where the raw energy of the underground finds a home in industrial intimacy.

The crowd? A volatile cocktail of students, artists, locals, and travelers chasing something real—something beyond the predictability of mainstream nightlife. No velvet ropes, no overpriced drinks, no manufactured exclusivity. It’s just pure, unfiltered movement. This is what nightlife should be. This is where the legends are born.

January 15 marked the genesis. The Social Hub hosted the very first edition of Laundry Sessions in Groningen, right in the thick of Eurosonic Noorderslag, drawing in a fresh, electric crowd ready for something different.

The soundscape? A heady mix of bounce and trance—arguably the most dominant force in European club culture right now. At the helm, three architects: Mika Heggeman, Mija, and Holophine. Each one took the decks and bent the space to their will, sending the dancefloor spiraling between hypnotic highs and relentless energy spikes. If the launch proved anything, it’s that Laundry Sessions isn’t just an event—it’s a movement in the making.

The Social Hub isn’t just the backdrop for Laundry Sessions—it’s the incubator for creative collisions. By day, digital nomads and students turn its sleek spaces into a breeding ground for ideas. Conversations over expertly brewed coffee turn into collaborations. Art spills from sketchbooks onto walls, the in-house restaurant, fuels minds and bodies alike, adding its own flavor to the mix. It’s a place that doesn’t just house culture—it generates it.

But when the sun sets? The city’s pulse syncs with The Social Hub’s rhythm. From intimate gatherings to full-scale underground throwdowns, this is where spontaneity reigns supreme. And when Laundry Sessions takes over? It’s no longer just a venue—it’s a portal to another dimension.

Laundry Sessions isn’t just another night out—it’s the blueprint for the future of club culture. This is a testament to what happens when spaces are reimagined when rules are rewritten, and when the people—not the industry—dictate the experience.

And this is just the beginning. With Laundry Sessions expanding to other Social Hub locations, the revolution isn’t stopping in Groningen. More cities, more unexpected spaces, more nights that will echo long after the music fades.

So, if you’re looking for a hotel, Groningen has plenty. But if you’re looking for a home—a beating heart of culture, connection, and damn good music—you already know where to be. See you on the dancefloor, or better yet, next to a spin cycle under a strobe light.