adidas Originals & CircoLoco Launch A Special Collaboration
The Street Meets The Dancefloor With Two Booming Versions of Footwear Icons
July 25th, Ibiza - A love story between footwear and the dancefloor as the brand with the Three Stripesmeets Ibiza’s OG shape-cutters to create the adidas x Circoloco Forum Lo sneaker and adidas x Circoloco adilette slide, dropping just in time to celebrate CircoLoco’s 23rd anniversary this summer.
The footwear collaboration is revealed today, Monday July 25th, as CircoLoco celebrates the 23rd birthday of its weekly residency at Ibiza’s DC10. Every Monday this summer, and for 22 years prior, CircoLoco celebrates the no-nonsense and nostalgic sense of what dance music should be. CircoLoco represents a community which brings together people from different walks of life; an inclusive and visionary concept that is shaping the world of music. From its namesake party in Ibiza, CircoLoco has grown into a global music brand and veritable lifestyle, catalyzing cultural exchange with the most brilliant minds in the art, fashion and entertainment worlds.
Executed in the signature red and black colors of the CircoLoco brand, the Forum Lo pack comes complete with two removable and interchangeable accessories, including a cassette tape add-on, to allow you to create your own custom version of the shoes. The adilettes are stamped with CircoLoco’s classic golden bling and a repeated logo pattern on the sole. These are made for both recreation and relaxation; slides for dancing the night away and for relaxing the next day.
Both footwear styles will be available globally on July 29th through the adidas CONFIRMED app and on adidas.com. In the US, both styles will become available in October later this year.
To further celebrate this singular collaboration, CircoLoco invited adidas Originals to design their iconic clown logo for their anniversary party, which stars the likes of Keinemusik’s &Me and Rampa, Black Coffee, Peggy Gou, Seth Troxler, Gerd Janson, TSHA, Luciano and more.
About adidas Originals
Inspired by the rich sporting heritage of adidas - one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel - adidasOriginals is a lifestyle brand founded in 2001. With the adidas archive at its foundation,adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on the courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
About CircoLoco
CircoLoco is one of underground dance music’s longest running brands, representing house and techno for over 20 years through its parties at Ibiza’s DC10 and around the world. As its reputation has grown, CircoLoco's dance floor has become a principal intersection between underground dance music and elements of fashion, art and wider culture.